On occasion, TMS scours the globe for new swag. Thanks to a few too many Old Spice SWAG commercials and a few too many songs by rappers that use the title, SWAGGER is becoming the most overused word in America.
As a result, I've navigated the world and now I believe that I have found 盗品 - also known as Japanese SWAG.
In January, American singer Jero took home the Best New Artist award at the 50th Japan Record Awards ceremony. Jero (aka Jerome White, Jr.), who hails from Pittsburgh, rocketed to fame in 2008 with his smash debut single, “Umiyuki” (Ocean Snow). His maternal grandmother taught him how to sing enka music, a style akin to American country music, where aging crooners dressed in kimonos belt out sappy ballads about love gone wrong over tracks laden with heavy orchestration.
Typically, the title of SWAG is usually reserved for those that exemplify an appearance, style or manner that sets him or herself apart. After watching Jero drop a few melodies that captured the amazement of the Japanese crowd and judges (not sure if there was a Simon equivalent), it became clear that dude is gifted; and it was a shirt that Jero wore that memorialized his late grandmother's face emblazoned on it that mad me say... Now that’s SWAG!
(Warning: Jero's songs will most likely never make it to your iPod - this is for
entertainment informational purposes only.)
Jero appearing on a Japanese television show. Note the reaction from the show’s panel of guests!
In other news, a native Japanese pop star was attacked, beaten and robbed... by a bunch of gangster Swedes. No, I don't make this stuff up.
"30 BLOGS IN 30 DAYS"
Starts April 13th, 2009
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I will be joined by Just Tonya B.